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Marketing & Growth

Ongoing SEO &
Optimization

Search rankings aren’t won once — they’re earned every month.

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This is the execution phase of SEO, separate from the strategy and keyword research work under Strategy & Consulting. There, we decided what to target. Here, we do the work that actually moves rankings — every month, on a schedule, against the plan.

Ongoing SEO covers on-page optimisation (titles, meta descriptions, headings, internal linking, content refinement), technical maintenance (fixing crawl errors, page speed, broken links, indexing issues), content production tied to your keyword map, and link-building outreach where it makes sense for your industry. We track ranking movement, organic traffic, and conversions from organic search every month, and adjust priorities based on what the data shows. SEO isn’t a switch you flip — it’s a compounding investment, where the work you do in month three pays off in month nine, and the businesses that win are the ones who don’t quit before they get there.

Deliverables

01 Baseline Audit

We establish your current rankings, technical health, and content landscape before any work begins.

02 Priority Fixes

The highest-impact technical and on-page issues are resolved in the first month to establish a clean foundation.

03 Content & On-page

Pages are optimised and new content is published to target priority keywords and fill content gaps.

04 Authority Building

Backlink monitoring and outreach builds the domain authority that moves rankings in competitive searches.

05 Report & Iterate

A monthly report on ranking movements, traffic changes, and a clear plan for the next cycle.

Selected Work

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