Marketing & Growth
Data without context is just numbers — we turn it into decisions.
Most businesses have analytics installed and almost none of them use it well. The data is there; the system for acting on it isn’t. Analytics & Performance Tracking is the service that closes that gap — making sure the right things are being measured, the measurements are accurate, and someone is actually reading them and making decisions.
The setup work covers proper Google Analytics 4 configuration, conversion tracking (form submissions, purchases, calls, signups), event tracking on key user actions, UTM tagging conventions for your campaigns, and dashboards that surface the metrics that matter to your business — not a generic template. The ongoing work is the more valuable part: monthly reviews of what the data shows, plain-language reports that explain what changed and why, and recommendations for what to do next. A dashboard nobody reads is just expensive decoration.
Deliverables
We review your existing tracking setup and identify what’s misconfigured, missing, or producing unreliable data.
Goals, events, conversions, and UTM structure set up correctly — so every data point you collect means something.
Custom dashboards that surface your actual KPIs — not a default view built for a different business.
A documented baseline of current performance — so future improvements can be measured against something real.
Monthly reports with interpreted findings and prioritised recommendations — not just a PDF of charts.
Selected Work
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