Marketing & Growth
The work that happens between touchpoints — automated, personalised, and always on.
Most marketing operations are held together by manual work — someone copying leads from a form into a spreadsheet, someone tagging contacts by hand, someone writing the same follow-up email for the hundredth time. Automation replaces that work with systems that run themselves, freeing your team to focus on the parts of marketing that actually need a human.
Common projects include automated lead nurturing (form submission triggers a sequence based on what the lead asked about), CRM integrations (leads flow from your website into HubSpot, Salesforce, or wherever you track deals), AI tools to support content drafting and review (first-draft emails, social posts, or product descriptions, refined by a human before they go out), and reporting automation (dashboards and weekly summaries built once, refreshed automatically). The point isn’t to replace people with AI — it’s to remove the repetitive tasks that drain time and let the team work on strategy, relationships, and the kind of work AI can’t do well yet.
Deliverables
We map your current customer journey and identify every gap where automation could improve the experience.
Workflow logic, trigger conditions, audience segmentation, and platform selection — documented before build begins.
CRM configuration, data connections, and integrations established so all systems communicate reliably.
Automation sequences built, tested, and refined — with AI-assisted personalisation layered where it adds value.
Workflows go live with monitoring in place — performance tracked and logic refined as real behaviour data comes in.
Selected Work
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