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Content Creation

Color
Correction

Consistent colour across every image and frame — exactly as it should look.

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Color correction is the technical baseline retouching builds on. Where retouching fixes specific problems in an image, color correction makes sure the image is accurate in the first place — correct white balance, neutral skin tones, blacks that are actually black, whites that aren’t blown out, and exposure that matches across a set.

This matters most when images are used together. A product page with twelve photos shot under different lighting conditions looks amateurish if each image has its own color cast. We correct each frame against a consistent target so the set reads as one cohesive shoot. Color grading (which is a separate creative step, sometimes layered on top) is where stylistic looks get applied — warm and filmic, cool and editorial, high-contrast and punchy. We do both, but we always correct first.

Deliverables

01 Reference & Brief

We establish the target — reference images, brand color standards, and the intended feel — before any adjustment is made.

02 Analysis

White balance, exposure, and noise assessed across the raw material — every technical issue identified before correction begins.

03 Primary Correction

Exposure, white balance, and contrast brought to a clean, accurate baseline — blacks that are black, whites that aren’t blown.

04 Creative Grade

Stylistic look applied consistently across the set — warm and filmic, cool and editorial, high-contrast and punchy, whatever the brief calls for.

05 Deliver

Corrected and graded files in every required format, plus custom LUT files for consistency on future productions.

Selected Work

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