Brand & Identity
Merchandise that extends your brand beyond traditional marketing — because people actually want to use it.
Merchandise turns customers, employees, and event attendees into people who carry your brand into the world. It only works, though, if the items are things people actually want to use — which means designing for the product, not just slapping a logo on it.
We approach apparel and merchandise like editorial design: the placement, scale, and execution of the brand mark are tailored to the item, whether that’s a shirt, a tote, a coffee cup, or a sticker. We can develop concepts, prepare production-ready artwork (including print methods like screen printing, embroidery, or DTG), and recommend vendors we’ve worked with.
Done well, merchandise extends your brand beyond traditional marketing channels and creates additional touchpoints with your audience — increasing visibility and strengthening recognition every time someone wears or uses it. The focus is on designs people actually want to use, so your brand feels authentic rather than promotional.
Deliverables
We establish how the merchandise will be used — retail, gifting, events, or employee wear — and what it needs to accomplish beyond just existing.
Items, colorways, and design direction defined — tailored to your brand, your audience, and the production method.
Brand elements adapted for each item — placement, scale, and execution tailored for screen printing, embroidery, or DTG, not just transferred over.
Files prepared to spec: thread counts, PMS matching, bleed, and format — ready for your manufacturer with nothing left to interpret.
Mockups, production artwork, and vendor recommendations — everything needed to get the job done right and on brand.
Selected Work
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