Brand & Identity
A mark that works at 16px and six feet — and looks intentional in both.
A logo is the most concentrated form your brand will ever take. It has to work at 16 pixels in a browser tab and at six feet on a storefront sign — and look intentional in both. We design logos that hold up across that range, which means simple geometry, strong contrast, and typography that’s been chosen rather than defaulted to.
Each project starts with sketches and concept exploration before anything touches a screen, because the strongest marks tend to emerge from ideas rather than software. From there we refine in vector, test against real-world contexts (mobile screens, embroidery, print at scale, single-color reproduction), and deliver a complete file package: SVG, PNG, EPS, and PDF in primary, secondary, and monochrome variants. You leave with a mark that’s flexible enough to use anywhere and distinctive enough to be remembered.
Deliverables
We learn your brand, audience, and competitive landscape before putting pen to paper.
Concepts begin on paper. We generate a wide range of directions before narrowing in.
The strongest sketches move into vector. Every curve and weight is considered deliberately.
We pressure-test the mark across contexts: screens, print, embroidery, single-color.
A complete file package with every format and variant you’ll ever need.
Selected Work
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