Web Design
Jamaica JAMS had been running for three decades as one of Queens’ most beloved summer traditions — a two-day festival that transforms 10 blocks of Jamaica Avenue into a car-free corridor of live music, global cuisine, arts, crafts, and community. Over 150,000 attendees show up every August. The site needed to match that energy and legacy.
We built a bold, vibrant web presence that puts the festival’s character front and center — strong imagery, clear event information, and streamlined pathways for attendees, performers, and vendors alike. The site integrates past performance video, sponsor visibility, and sign-up flows, all designed to handle the traffic surge that comes with a 30th anniversary milestone.
Outcomes: A fully redesigned festival web presence — built to attract attendees, facilitate performer and vendor applications, and give a 30-year Queens tradition the digital platform it deserves.