Radical Culture
Brand Identity

Radical Culture came to us as a music and arts collective with a clear point of view and a visual presence that hadn’t caught up to it. The platform brings together independent artists across music, performance, and visual art — united by a shared commitment to culture as a vehicle for awareness. The brief was to build an identity that could hold all of that without flattening it.

We built the system around a mark that does two things at once: the daisy and the peace symbol share the same space, creating something immediately recognisable and genuinely loaded with meaning. A bold purple palette and expressive typography carry the energy of the collective across every touchpoint — from business cards and letterhead to a website designed to put the artists front and centre.